Lately, tech companies have been enduring a flurry of layoffs and operational freezes, in preparation for a crisis that never seems to come. However, after the noise generated by Twitter, Microsoft and other technology companies, Apple seemed to remain intact, despite everything offering ever better financial results, but… until when?
Apple canceled new hires and suspended bonus payments ahead of a turbulent spring in tech companies. This is how the Cupertino company hopes to face the alleged crisis which will affect the sector in the months to come and which could be the ultimate bursting of a supposed bubble.
Late last year (according to Bloomberg reports), the North American firm had already decided to suspend hiring, in a sector on the rise in terms of wages and bonuses linked to the development of regular work, which some called the technology bubble. Apparently, this slowdown has not so much affected the departments that work on the company’s new launches, but rather those that focus on the development of novelties, i.e. Research + Development.
On another side, Apple CEO Tim Cook also received only $49 million taking into account salary, bonuses and other additional salary concepts, that’s 50% less than the previous year, when it received up to $99 million.
Meanwhile, Facebook is following Twitter’s lead and announcing more than 10,000 layoffs, adding to the 12,000 that Alphabet (Google matrix) achieved in January. Meanwhile, Apple’s revenue and net profit fell for the first time in a long time due to lack of Mac and iPad momentum.
Either way, Cupertino society will inevitably be affected by the bursting of what many say is a bubble.
