Apple will introduce something big tomorrow, and it’s not a new product

The American television channel CBS surprised us after dinner with an interesting fact: Apple is going to present something tomorrow and it will not be a product. This was verified by CBS This Morning talk show host Gayle King, who revealed a fragment of an interview with Tim Cook. Be “a nice announcement“and it will be”better and bigger“than a product.

The presenter herself admitted that the interview with Tim Cook was conducted by “Other reasons

“, but due to the enraged news of the attack on Capitol Hill by pro-Trump supporters, a fragment was put forward in which the Apple CEO spoke about the matter. The central theme of the interview, which will be broadcast in full tomorrow, is another.

The challenges of COVID-19 vaccines

What can this novelty be? We know it is not a product, but that it is “better” and “superior” than a product according to King. At Applesfera, we have considered several possibilities, such as for example the announcement of a large investment linked to the pandemic

. Maybe Apple will help with the purchase of vaccines, or go even further by offers Neil Cybart on Twitter:

An ad “Apple Stores as vaccination sites” seems logical to me.

1) King did the interview at an Apple Store.
2) Vaccines are certainly more important than new products.
3) Apple has been very aggressive in trying to help where it can to fight the pandemic.

– Neil Cybart (@neilcybart) January 12, 2021

We can also be before the announcement of a change in the company at the management level, or maybe the official confirmation of a big Apple acquisition. For our part, we’re betting more on something related to the pandemic and vaccines, but the unknown will remain there until CBS confirms the news tomorrow.