Apple released a moving video for the Chinese New Year celebration.
The Chinese New Year It has already started its traditional celebration with the Spring Festival and from Apple they wanted to pay tribute to the Asian region with a emotional video that you will love it, especially if you consider yourself a film and/or photography enthusiast.
The company has released a short of about 15 minutes
Apple celebrates Chinese New Year with a moving tribute to traditional art at the theater
This short film from Apple shows us all the power that lies in pursuing our greatest passion while delighting our eyes with shots that border on excellence.
Tim Cook said that this short film in tribute to the New Year in China “reminds us of all the effort necessary to overcome all the adversities of life”
The video description tells us the synopsis of this fantastic short film from Apple, which celebrates the Year of the Rabbit with a great story about a young man, his love of theater and his spirit of perseverance. A stoic story directed by Peng Fei and reinventing the Chinese opera “Through the Five Passes”.
“I hope you enjoy this moving story that shines a light on humanity, shows the power of pursuing your passion, and reminds us all of what it takes to overcome life’s obstacles. Happy Chinese New Year! Enjoy- in !”
The company already wanted to honor its Asian consumers in China with the launch of limited-edition AirPods Pro inspired by the Year of the Rabbit.
These Apple shorts have joined many others similar initiatives from the company, which also produces short films to celebrate Christmas year after year and other special videos to promote its Apple TV series