A few days ago we talked about Apple (Unofficial) Apple Archive, a new website that stores a complete archive with thousands of videos and stuff about Apple. The web has been organized for years and in it we can discover fun facts and memories with Apple, so it is worth a deeper analysis.
Just last week we told you about Apple's most iconic Apple of the 80s and today we'll get into the most important time: the 90s. 1997 Steve Jobs returns to Apple and permanently alters the history of this company.
The 90s, a time of change at Apple
Apple's goal of the decade isn't exactly accurate, it's probably the worst years the apple bite company won't overcome its problems until the purchase of NEXT and the return of Steve Jobs.
At the beginning of the decade Apple was trying to make Macintosh a tool for everyone, so it's promoting it in various ads that showcase its operations. We can highlight it two ads that make Apple's position clear on its machine, Macintosh is a tool that should work, but also to teach youngsters indoors.
1991 is a pivotal year for the company, Apple introduced the Powerbook, the company's first laptop that incorporates integrated trackball and other Macintosh functions. You can't miss time ads.
But not only does the Powerbook appear, Apple also introduced Newton, a style of PDA assistant that we can take as a precursor to the iPhone and iPad. This device was able to recognize the text, however without completing it, it may be taking it to market soon. Apple also points to this device as suitable for both functionality and leisure in its ads.
None of the products introduced during this decade are successful and Apple is in a very fragile state, so the advisers decided to buy the company that Steve Jobs had created and then his colleague back into control. We see one of his most important appearances on 1997's Keynote for MacWorld of San Francisco. This year is also launching one awesome Apple advertising campaign: Consider the opposite
At the end of the decade Apple introduced the Mac, one of the key rosin devices that will bring the company back to growth. Many ads were advertised on television, but there were some that were never presented and that now we see thanks to the file, it is worth it.
