Apple has run a campaign of ads about Apple Arcade, your gaming app. The company wanted to promote this game buffet through to attack of several characters in the real world. In addition, Apple has also modified its website in the US version to show different Arcade players.
Two ads and an Apple Arcade cameo
In this announcement we can see users from different parts of the world playing Apple Arcade. And while they did, others live in the real world
In the next announcement we see Oceanhorn's main and cheap character playing on the iMac and making a to broadcast Live from your games. Between both ads, we have four sections of Apple products that you can play on the Apple Arcade. Just for one detail: iPod touch is missing, and compatible.
This is a cool 👇🏻https: //t.co/ARfuZSjRrn pic.twitter.com/TDW6fqv5Mo
– Eduardo Archanco (@eaala) February 2, 2020
By using its unique devices, Apple shows users one of the main benefits of Arcade: be a cross platform service. You can start the game on the iPhone while you're on the bus, download it to bed with an iPad or Apple TV and continue the next day on the iPhone.
Apple has also changed its website to the US version. When we find it, we'll see the Apple Arcade characters again interaction with one of the products appear ( tweet at the top can be seen the protagonist of Hot Lava). Apple Arcade is a service that costs 4.99 euros a month and provides access to 100 complete games, no ads and no purchases in-app.