Welcome to our weekend Apple Breakfast column, which includes all the Apple news you missed this week in a handy bite-sized summary. We call it Apple Breakfast because we think it goes great with a cup of coffee or tea in the morning, but it’s cool if you want to read it during lunch or dinner hours as well.
True love wa its
In the 1980s, Steve Jobs told the Macintosh development team, “Real artists sail,” an aphorism that’s often seen as a hymn to crunch culture and an exhortation to release the product no matter what. . But it should be kept in mind that he also told them, “Don’t compromise! He wanted it done, and he also wanted it to be perfect. No wonder people found the guy hard to work with.
In reality, of course, “perfect” and “now” are often mutually exclusive, and Apple’s usual philosophy in such situations is that it’s better to be late than garbage. Time and again, from smartphones to wireless earphones, the company has sat on the sidelines biding its time as rivals race to enter a new market, only to join late with a well-made, dominating product. Equally important, however, are the times when Apple explored a market and decided not to care: now we know there really was an Apple TV, for example, but the company ultimately decided not to ship . The fuller quote might be: “True artists ship carefully crafted products that make sense in today’s market and cancel projects that don’t.”
The importance of this approach, as always, is proven by the exceptions. Sometimes Apple emerges from the starting blocks full of hope and naïve eagerness, and the results are rarely pretty: Apple Maps, for example, was clearly not ready for the market when it launched, while the TV+ service , although a latecomer to the streaming market, was not yet sufficiently stocked with content for a normal period, let alone the upcoming pandemic. In both cases, we understand why Apple did not want to wait any longer (mapping services need user data to develop, for example), but each in its own way shows the dangers of haste and its risks for the brand of a company.
It remains to be seen which category, later or never, will apply to Apple’s mixed reality headset, which was supposed to debut this spring (again, we’ve heard that one before), and is now apparently delayed until ‘in the summer. After a certain point, the delays start to hint at deeper issues, and the bitter experience of the AirPower saga means I won’t be counting my mixed reality chickens until they’ve hatched.
Again, I’d rather wait than see a rushed product, and if the engineers can’t iron out the issues, I’m happy to skip it altogether. What separates Apple from other tech companies is its greater willingness to say the most important word in business: no. And his ability, most of the time, to ignore the pressure to ship prematurely…no matter where it comes from.
IDG
The opinion corner
HomePod (2nd Gen) review: Improvements, but not the ones we wanted.
Trending: Top stories of the week
Does Apple make a Mac Pro nobody wants, asks Jason Snell.
We’re rounding up 7 ways your iPhone could literally save your life.
When this comes to AIApple may be smarter than it looks.
Forget Ventura. Run Mac OS 9 on your new Mac!
There have been delaysbut Apple still wants to rent you an iPhone.
Microsoft just killed any chance of a Boot Camp Revival on Apple silicon.
video of the week
Apple will almost certainly switch from Lightning to USB-C when it launches the iPhone 15 later this year. But why not have both? A YouTuber shows how we can enjoy the best of both worlds:
The rumor mill
The iPhone 15 may get a new camera bump. Here are 4 radical possibilities.
Apple patents seem to confirm a buttonless iPhone 15 Pro and tease a future foldable iPhone.
Should you buy one of the latest MacBook Rumors?
Good news: a new 15-inch MacBook Air could be here as early as April.
Bad news: the 2nd generation Apple iMac in silicon could take three years to arrive.
These iPhone 15 renders show the new design and huge camera bump.
Podcast of the week
Apple could release the new larger MacBook Air this April. What’s new with this laptop and what does it mean for the MacBook line? We also talk about the latest iOS, iPadOS, and macOS updates.
You can watch every igamesnews podcast episode on Spotify, Soundcloud, Podcasts app or our own site.
Software updates, bugs and issues
If you bought a Mac, iPhone or iPad over the past 5 years, you need to update it now.
If you own a M2 MacBook Air or MacBook Proin the meantime, there is an update… for your cable.
And with that, we’re done for this week. If you want to receive regular roundups, sign up for our newsletters. You can also follow us on Twitter or on Facebook to discuss the latest news from Apple. See you next Saturday, enjoy the rest of your weekend and stay Appley.
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