Everything gets more expensive, inflation and the value of the dollar act in unison… and of course, in the end the market has a limit and the public cuts spending. And that’s why Apple may have thought of launch a new cheaper AirPods modeltrying to reach every pocket.
This is what they were able to read from 9to5Mac, whose team had access to a report by analyst Jeff Pu (currently a member of Haitong Intl Tech Research). Apple’s idea would be smooth
If there is no more demand, lower the price
The source speaks of “soft” demand for the AirPods 3, which could lead to the sale of 63 million units of the range of headphones by 2023. This is 10 million units less than in 2022 , which would affect the growth of Apple’s accessories division.
Apple has continued to sell the AirPods 2 for $159 as a budget option, but the strategy doesn’t seem to be working. So the plan would be create cropped version of AirPods
This would be a good way to attract smaller budgets, offering them a gateway so that in the future they consider acquiring more upscale models. We will still have to wait, because there are still very few rumors, not even about the AirPods 4.
Pictures | Behar Zenuni
