Among the many analyzes we carried out last year, two models caught our attention for different reasons. The ASUS ROG Phone 3 was the most powerful mobile that we tested (and still is today) and the Asus Zenfone 7 Pro the one that offered the best front camera, thanks to its mechanical system.
Asus is not one of the biggest manufacturers in the world in the smartphone business, but it is not giving up and is gradually progressing to achieve it. In addition to the two strategies we saw in 2020, prepare a new one for 2021.
ASUS wants to have an alternative to the iPhone 12 Mini
Like Sony, it looks like ASUS is going to focus on a very specific niche, that of users who want a high-end mobile but with a very tight fit.
According to Digitimes, the company is in the process of finalizing the launch of a Asus Zenfone Mini, a model which would retain many advantages of the future Zenfone 8, but which would have much tighter dimensions.
This decision is tricky, especially now that we know that Apple is cutting production of the iPhone 12 Mini because demand is not as high as they thought.
Asus to double with Asus ROG phone this year
Other information indicates that the company maintains the line of gaming mobiles, successful in its context. In addition, it seems that the starting price of these models would increase, something that might seek to derive greater benefits from it, but might also be motivated by the increased cost of certain components, such as the processor.
While we don’t know when the Mini model will hit stores, it looks like the gaming model will be in late March or early April.
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