Samsung Electronics He has just confirmed that Harman International (Company subsidiary since 2016) signed a juicy contract for Buy the Masimo audio division.
Masimo is currently part of the Best audio companies in the Premium segmentComo Bowers & Wilkins, Denon, Marantz, Polk Audio, Classé, Boston Acoustics, final Y Heos technology.
Thus, Samsung Money wins: the secret is on the iPhone
A purchase valued at $ 350 million
The Samsung subsidiary, Harman International, has signed a contract for Buy the Masimo audio commercial unit in the United States. The operation is estimated at $ 350 million and clearly shows that the intentions of the South Korean company continue to strengthen its audio division.
Harman, who already has a leadership position in the portable audio segment thanks to brands such as JBL, Harman Kardon or Akg, also seeks to consolidate in the luxury brands segment.
Their estimates are quite ambitious and hope to go from $ 60.8 billion in 2025 to $ 70 billion in 2029.
With this movement, Samsung seeks to improve its competitiveness in the audio sector in the various market segments, portable audio by car for the car, sound bars, televisions, smartphones or even the ECOSISISTEMA SMARTTHINGS.
Bowers & Wilkins, a company founded in the United Kingdom in 1966, is one of the leaders of the luxury audio segment. In its catalog, it has products such as the Nautilus speaker, at a price of 100,000 dollars.
Denon, Japanese electronic company founded in 1910, has a great experience on the premium market and is particularly focused on amplifiers and HiFi sound for products such as bars of its or speakers.
For its part, Marantz is also one of the most advanced brands in the high fidelity audio sector.
How will this acquisition on the Spanish market affect
From Xataka Android, we contacted Samsung Europe to understand how this movement will affect the Spanish market and we have said that we have to wait to see “How is it going in the coming months”.
For their part, Denon and Bowers & Wilkins were unable to make declarations on this subject. Currently, the announcement of the acquisition marks a very initial phase of changes that arrive in the Samsung audio division.
These types of movements need their time before users see tangible consequences, but it is a sufficiently important operation to read between Samsung aspirations: Become the largest audio power in the world.
Imagen de Portada | Kenneth C. Zirkel, via Wikimedia Commons / Derrick Noh on Flickr, via Wikimedia Commons
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