In January, Apple announced several initiatives with which the company would celebrate Black History Month, which in the United States and Canada is celebrated annually in February (in other countries like the United Kingdom, it has held in October).
One of these initiatives is the Black Unity collection. It consists of new editions of the Apple Watch Series 6 and the sports group, as well as new matching watch faces. Apple wants, with these designs, to honor the ongoing fight for racial justice.
The watch, bracelet and dial became available on February 1 and will continue to be available throughout the month, coinciding with this annual observation born to remember the history of the African diaspora.
The three designs are inspired by the colors of the Pan-African flag: “red for the blood that unites the peoples of the African diaspora and shed for their liberation, black for blacks who feel themselves represented by this flag, and green for the great natural wealth. of Africa “.
The Apple Watch Series 6 Black Unity (engraved with the phrase “Black Unity”) has a starting price of $ 429 for the 40mm model and $ 459 for the 44mm version. You can buy it directly from the Apple Store.
In contrast, the Black Unity sports bracelet costs 49 $, regardless of the size of the case. In this case, it bears the words “Truth. Power. Solidarity ”(Truth. Power. Solidarity) recorded. It can also be purchased from the Apple Store.
In line with its Racial Justice and Equity Initiative, with these products, Apple wants to help six organizations that promote racial equity and justice:
- Black Lives Matter Support Fund (a foundation spans the tide)
- European Network Against Racism
- International Institute on Race, Equality and Human Rights
- Leadership Conference Education Fund
- NAACP Legal Defense and Education Fund, Inc.
- Souls Grown Deep Community Partnership