Bloomberg’s Mark Gurman, indicates in its latest report that Apple could have a fairly complicated quarter due to device shortages, knowing that this is still the best selling period for the company.
It is quite true that the last three months of the year for Apple and for most companies are generally the strongest. In this case, Apple is also presenting its flagship devices in September, so the second half of the year is key. At this time and as indicated by Gurman, Device shortage seriously threatens Apple’s record-breaking holiday season
The report of Bloomberg indicates that a few days after the presentation of the new iPhone 13, they started to run out and the inventory does not increase much at this point given that a month has passed since this event. Domino effect warned by Gurman and other analysts, and is the lack of stock something that we also see with the recently introduced MacBook Pro, the new Apple Watch or the 9th gen iPad and iPad mini, but also with older equipment in its catalog such as the iPhone 11, iPhone 12 or 24-inch iMac.
The note published in this media also indicates that certain components of their devices are particularly difficult to obtain, in particular chips from Broadcom and Texas Instruments. This causes demand to exceed supply
On the other hand, there are the third generation AirPods, HomePod mini, AirTags or even Apple TVs which they have a lot of stock and are ready for almost immediate shipment. These products can become key pieces for those looking for signature Cupertino products for the holidays.
