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The iPhone 13 mini had an unfortunate fate!
Sustained decline in iPhone 13 mini sales predicts Apple will reap a resounding failure for a device that aspired to punctuate its niche market under the promise of a high-end but accessible phone, based on a cost-benefit ratio unbeatable by its competitors.
But one question is about projections and another about market reality. The most recent figures show devastating results for the mini, which it only reached three out of 100 iPhone buyers in the US.
In other words, the 5.4-inch mini failed to contend in the battle for popularity on US soil, according to US sales results for the first quarter of 2022.
Last in line
Such that the iPhone mini is given the most unpopular position among its classmates, complemented by the standard 6.1-inch iPhone 13, responsible for 38% of sales; the iPhone 13 Pro and Pro Max, which, although less popular, outsold the iPhone 13.
So the loser barely contributed only 3% of combined sales which was 71% in the cited quarter10% more than the previous year, which suggests a better performance in sales of standard models and more frequent replacement of telephones by users.
In reality the time a model remains in the hands of the user has been reduced from three to two years let alone in recent years, when poor sales suggest most buyers aren’t in favor of smaller iPhones.
Without forgetting the iPhone 14
Although this could be interpreted as a consequence of the mini’s failure, the truth is that in 2022 Apple is abandoning the 5.4-inch iPhone size, and definitely An iPhone 14 mini will not be announced alongside the 6.1-inch iPhone 14, a 6.1-inch iPhone 14 Pro, a 6.7-inch iPhone 14 Max, and a 6.7-inch iPhone 14 Pro Max.
Recall that in January 2021 it was certain that Apple would launch an iPhone 13 Mini, despite the failure of the iPhone 12 Mini and small mobiles. No less true was the fact that the development of the iPhone 13 Mini was not going to stop
For example in Europe, the smartphone market is dominated by large phones and even the cheapest models are over six inches, thanks to what its users consider to be exceptional advantages. But between tastes and colors, there is something for everyone. Among them, those who bet on its design with thin edges and, above all, on one of the smallest mobiles in its price range.
These users are the group targeted by the iPhone 12 Mini with its 5.4 inches, although the relentless laws of the market seem to have shown that this is not the best path, considering the unfortunate fate of the iPhone 13 mini.
Related Topics: iPhone
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