We all know Apple’s sales strategy with the iPhone: cheaper mini and standard models designed for the general public, and Pro and Pro Max models for those who want the highest quality in cameras and cameras. screens. And in the case of the iPhone 13 Pro Max, battery. In recent years, this has improved generation after generation of the iPhone.
And after several years like this, this linear evolution may be a problem for the iPhone 14 Pro Max. This model is called to be most of the most
“For this I stay one more year with the one I have”
I put “only” in quotes because The engineering effort involved in improving an iPhone should not be underestimated.. Every inch of space gained inside is the result of top research, development, programming and engineering efforts. The iPhone 13 Pro Max has a bigger battery, but getting there isn’t a matter of decision making. marketing take a few hours.
The problem is that we have reached a “ceiling” of innovations with smartphones. It’s likely that the iPhone 14 Pro Max will continue in the same vein: better cameras, better battery life, and a few other slight tweaks. That the most “exciting” thing we talk about for the terminal is the end of the notch
Am I urging Apple to do something? Not far from here. Rushing is never good. But in the long run, there are places where Apple could hit the table: surprise us with a foldable that makes sense, a new iOS 16 feature we didn’t imagine and totally justifies buying one. iPhone 14 Pro Max for a few feature exclusives…but it all takes work.
At present we know that the iPhone 14 range will try to change by varying the sizes. Rumors of a non-Pro widescreen model, end of mini models… we’ll see how the public reacts to that. But people are making their iPhones last longer and longer, and that’s a sign that upgrading is less important when there’s no pressure to make the switch.