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A new report shows the excessive amount of data websites collect from users, with Google leading the way.
A new study reveals everything that’s wrong with the internet and how advertising companies are doing what they want with our online data. According to a report by the Irish Council for Civil Liberties (ICCL), ad tech companies share our online behavior and location with advertisers on average 747 times a day in the United States and 376 times a day in Europe.
The report describes this practice as world’s biggest privacy breach and indicates that Google is the company that collects the most data
Irish Civil Liberties Council report shows very worrying data
“RTB is the biggest data breach on record. It tracks and shares what people see online and their real location 294 billion times in the US and 197 billion times in Europe every day”
RBT, or how companies collect data as sensitive as location
RBT, or Real Time Bidding, is the most common way to advertise on the Internet. Consists of a real-time auction of the various advertising spaces. Advertisers have the ability to bid for every ad impression, in every ad space on a website, at a certain time. So they can choose who sees their ad, where and when.
The private data of European and American Internet users is sent to companies around the world, including Russia and China, with no way to control what is then done with the data.
It’s no surprise that Google is the biggest data collector
The main objective of the RTB is offer the most appropriate advertising to potential customers, and for this it collects the data of all users each time they access the Internet. From the time you spend online, to the websites you visit, to the clicks you make on ads or your location. And the Irish Council for Liberties says that data is collected 747 times a day in the US and 376 times a day in Europe.
Indeed, although the United States is well above in terms of data collected, Europe ranks third on average among European countries. According to the data provided by the study, the average in Europe is 426 times a day. More than once per minute of connection.
Europe is third in terms of data collection
Figures presented for RTB emissions are a low estimate. The industry numbers we rely on do not include Facebook or Amazon feeds.
These are very worrying data that Europe surely does not like at all. and the impending Digital Markets Act that the European Parliament is preparing, surely Put some measure to this system, trying to prevent this data from being shared without control.
Related Topics: Technology
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