Facebook was one of the first companies to strongly oppose the new iOS privacy terms that finally arrived in the official version of iOS 14.5. And while recent data shows he had good reason to fear, that doesn’t seem to be the only reason why Facebook downloads are down like never before.
As Mark Zuckerberg’s company expected, Facebook downloads have plummeted since the release of iOS 14.5, prompting users to turn on in-app tracking. But, according to analyst AppFigures so far, the Facebook mobile app lost 30% of downloads on both the App Store and Google Play
Facebook has fewer and fewer subscribers
According to the analysis, the Facebook mobile app recorded an average of 15 million downloads per week in May 2020. However, the app Now receives no more than 11 million downloads on iOS and Android combined
Comparing this situation with previous results, AppFigures notes that Facebook has already experienced declines in downloads, but this This is the first time in a long time that the numbers have dropped significantly and for over a year.
Although the company does not disclose the reasons, one of the study author’s assumptions is that this may be mainly related to the growth of TikTok, which remains the most downloaded app on the App Store and Google Play, with a total of 52 million downloads in April 2021.
Although from time to time the birth of a social network threatens the stability of Facebook, This is the first time in a long time that the owner of WhatsApp and Instagram has so much against. The demand for users to turn on app tracking if they want Facebook and Instagram to remain “free” and yes to WhatsApp’s new privacy policies, in exchange for the service, have also diminished its popularity with users.
