From Google Pixel's “top” to Xiaomi and Samsung containment

What a better time to analyze the average price of mobiles in Europe than in the context of Mobile World Congress which is celebrated in Barcelona. In this document, new mobile models have been announced, some have been seen which are not available on our market and future strategies of the main manufacturers have been presented.

But the terminals that are announced are not the most sold, because they are not yet available in stores, with the exception of exceptions. However, we can see the Evolution of the interest of the different brands of our countryas well as the evolution of the average price of the various manufacturers.

This is something particularly important in Europe, where the average price is around 300 or 350 dollarsBut this varies considerably depending on the brand, as can be seen in the study published by the Idealo comparator. In addition, it shows the average prices that have had signatures such as Apple and Google, which increases traction for its pixel even outside the United States.

In first position in terms of average price, Apple remains, which with 916 dollars On average, it has a much higher price than the rest of the brands, especially those who sell the most in Europe, like Samsung and Xiaomi. Of course, this has made the interest of Spanish consumers in this 20% smartphone in the past three years. According to Idealo, at that time The average price of the iPhone increased by 14%.

But the most surprising thing was to see the average price of Google Mobiles, which since 2022 has seen how 42% increased, located at 736 dollars. This must be partly done for the best performance of its high models with regard to Pixel A, which are the cheapest. It is no longer rare to see influencers and users on the street using Google models.

The price of Samsung devices has also downloaded something, but, as you can see in the graph, it seems seasonal, perhaps linked to the launch of its high models at the beginning of each year. Again, The average price of mobile galaxy is around 530 dollarsthanks to the massive sales of Galaxy A and at the highest average price of the Galaxy S.

The only of the main brands that have seen its average price have been Xiaomi, which in 2025 shows an average price of 268 dollars8% less than in 2022. Despite this, it is one of the three brands that generates the most interest from our market, thanks to its value for money, a strategy that was taken almost as the same but also happy to a large part of its audience.