The youngest are arriving ready to revolutionize the job market. And this is something that is perceived from what they want to study. If there was a time when careers in IT were seen as a necessary step towards having the “job of the future”, In recent years, things have turned around.
Los generation zwho were born between 1997 and 2010, changed their priorities and focused on another sector that has nothing to do with what they were pursuing just five years ago. And maybe this can be interpreted as something specific and it doesn't affect anyone in the short term, but in the medium-long term. can be a problem even for Great technology like Apple, Google, Meta and others who are currently at the top. And not to mention SMEs.
That Apple is the ninth company to aspire to is a clear sign
In the early 2000s, any career related to technology was synonymous with a promising future. The idea has grown stronger over the years, experiencing a golden age in the 2010s.
It also helped to see companies like Google promising dream jobs in futuristic offices with plenty of recreational areas. The idea was clear: get out of the space formed by the table-chair-computer and encourage creativity by sliding down a slide.
Thus, companies such as Google or Apple have, in recent decades, been those that have dominated the ranking of companies to which the majority of young people aspire, although the rankings have now changed and the positions continue to decline. Without going any further, Apple falls to ninth place in 2024.
What all this shows is that tech companies are losing interest in younger people. This is reflected in several surveys for years, such as those of the NSHSS or the Network Trends of the handshake.
According to the latter, 76% of young people have changed their prioritiesevaluating elements such as the possibility of teleworking. There are no more offices with slides or pool tables that motivate a generation z move to an office. Not at least necessarily and continuously without being able to alternate it with remote work.
Young people are now banking on the health sector
We often hear that health is important. THE generation z They are so aware of it that they want to apply it even to their future work. As numerous reports such as those from Quartz show, the health sector is one of the majority preferences.
Some experts point out that the COVID-19 pandemic may have helped young people perceive the sector better. Thus, up to 32% of them prefer to work in reference centers such as the Mayo Clinic or the Health Care Corporation. Something that collides with investments made in science and technologywhich was reduced from 34% in 2022 to 28% in 2024.
This tour represents a whole generational challenge for tech companies like Applein addition to a loss of status which is no less relevant. The success of these companies has historically depended on attracting top technology and development talent, but if younger generations don't see these companies as a desirable destination, they will need to redefine their job offers.
This could mean that we are starting to see changes in labor policies offering other attractive benefits beyond salaries. See the case of teleworking, in which Apple takes an opposite path. They are adapting better to the reduced working day, even if for the moment they continue to apply it in an extremely punctual manner.
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