The last smartwatch launched by Fossil was the Gen 6, in 2021 and since then, the company has not designed any Wear OS-based watch. That is to say, he has spent the last two years without putting anything on the market, so The official announcement is the culmination of an open secret
A setback both for Google and for Fossil itself, and even with a good number of smartwatches launched on the international market, could not exceed 2% market share. It is also a warning for sailors, as a renowned brand says goodbye to the Wear OS operating system for wearables. We will have to see how this news impacts the rest of the players who launch watches with this system.
And this company was responsible for launching Wear OS smartwatches in one of the worst times for the operating system created for wearables. It is If Wear OS is what it is today, it’s partly thanks to Fossil. Of course, in 2021, with the launch of Wear OS 3 and with all the importance that Google gave to this update, Samsung was able to overtake Fossil to become one of its main players.
Fossil and its role in Wear OS
Then the Pixel Watch appeared and the last Fossil watch was the aforementioned Fossil Gen 6 in its Wellness edition. It was not one of its best smartwatches which was the last one it launched in the market. Looking back at last year, Fossil took the initiative to launch major deals on its latest watches so that some Gen 6 series models will simply disappear
In fact, some of Its employees have suggested that the company will not launch other watches with the Google operating system. Now, Fossil has confirmed to The Verge that it will no longer make smartwatches, including those focused on Wear OS like hybrid models; which were rather a conjunction between the components of a classic watch with electronic ink screens according to 9to5Google.
Fossil Generation 6
Free Android
His remarks also emphasized the need to redirect all your resources to support the central axis of your business and the different segments that bring the most benefits to pursue significant growth opportunities. A luxury brand known for its traditional watches, jewelry and fashion clothing.
Of course, Fossil will continue to support smartwatches currently available on the market. In fact, it released the Wear OS 3.5 update late last year, albeit with many bugs. The Fossil group’s offering extended to brands such as Fossil itself, Citizen, Skagen, Diesel, Michael KorsKate Spade and many others.
And very significant abandonment which represents a very direct blow for Google and its claims with Wear OS, although last year Samsung launched the Galaxy Watch6 as a smartwatch with good capabilities and excellent user experience. What is very clear is that the tech giant must continue working to improve this operating system if it does not want others to follow Fossil’s path.
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