Google presented a proposal to the antitrust trial to be the default search engine on Apple devices, something strange but real
THE antitrust lawsuit where Google is the default search engine on Appleespecially in its most popular products such as the iPhone and iPad (although it is also the same for the Mac), has a new chapter. According to what we can read in the case of the United States of America, the State of Colorado against Google, the Mountain View company presents a “proposed final decision” in which It is accepted that the initial agreement with Apple will be banned but that it must be reduced to a duration of 3 years and not 10 with a very strange solution.
Google accepts terms of government charge in exchange for reduced ban duration and strange request
In case you didn't know, Google pays Apple one million dollars for its presence as a search engine by default in their products. A leaked figure in 2022 indicated that Mountain View paid $20 billion to Cupertino. This is a mutual agreement and beneficial to both parties.Google ends up getting a terrible amount of traffic that might be convinced by some ads and Apple gets this money that doesn't cost them any work.
The U.S. Department of Justice ruled the payment illegal. to represent a form of unfair advantage over other competitors. In August of this year, a court ruled that they violated antitrust law. It has now been called for this payment to be banned for 10 years.
Apple and Google have an agreement for Apple devices to use the famous search engine
In his defense, Google now says this deal should be banned for 3 years Under the argument that “the technology industry is evolving rapidly”, they specifically mentioned “the rise of generative artificial intelligence”. To reach a better agreement, They propose that the iPhone and iPad could have different search engines. Google would focus on a single device and its competitors could fight to be present on another.
The proposal is not crazy, Google could lose its popularity in a few years because of AI
Google will continue to be the default search option for years to come, but there is no guarantee that it will be that way in about 10 years.as indicated by its penalty. Artificial intelligence concerns almost all users, whether or not they have knowledge of the subject. The most concrete example is that of ChatGPT. Its simple existence via an application can change the rules of the game.
Google searches for several months are already generating answers thanks to AI, they are effective for the simplest searches but in other types of searches they prove a little complicated. This is where generative AI comes into play, ChatGPT could add more subscribers and users in these 10 years.
Use ChatGPT as an alternative to Apple Intelligence on iPhone
If we talk about competition between search engines, it is true that it should be legal and give everyone a chance. want to be part of Apple's default search. On the other hand, Apple should consider how to respond to an obvious loss of $20 billion per year. Will they accept Google's solution? If you think this change might harm you as a user, remember that every device can have a default search engine but it is up to the user to change it whenever they want.
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