The public launch of HBO Max, a new service for to broadcast in the WarnerMedia group. With the announcement last week, some details about the service were still lacking. Now and Variety are informing us of plans for HBO Max and its full integration with Apple platform.
HBO Max will have a full integration with the Apple TV app
Apple has created its own "platform platform" for to broadcast and launched in December 2016. Under the Apple TV app name and orig inally available on iOS 10 and in the US only, last year it landed worldwide the process of opening third parties
HBO Max will have full integration with all these activities from the Apple platform. According to various magazines:
Under the new agreement, existing HBO Now subscribers (and HBO subscribers through Apple TV channels) charged through the Apple App Store will automatically upgrade to HBO Max for free. extras. New HBO Max customers will be able to subscribe, for $ 14.99 a month, using in-app purchases on Apple devices.
The registration fee for both is $ 14.99, so there is no incentive to sign up for these services before moving on to HBO Max. This is integrated with Apple's platform It will mean the following user benefits:
- The HBO Max will be available in the Apple TV app on all compatible iPhone, iPod touch, iPad, Mac and Apple TV.
- There is no need to register as a user, as charged by our Apple ID.
- There will be a native app on the fourth and fifth generation Apple TVs.
- The HBO Max content will appear in the current Apple TV section of the app, you can add content to the Next line and you will have a specific service menu.
- There will be integration with Siri and universal search, something that not every app comes from to broadcast.
I mean, the HBO Max goes right into Apple's arms, leave it in the hands of everything related to distribution in its contents.
HBO Max & App Store Commission anonymity
A few weeks ago we learned that some video apps were opened to broadcast They are allowed to issue commission in the app store, as long as they provide certain services. This commission is 30% for the first year of registration, 15% over time
Amazon Prime Video, along with Altice One and Canal, + are the only three recognized services available under this new agreement. For questions from Variety about whether HBO Max is under this kind of agreement, parent WarnerMedia declined to comment.
However, everything points to this. HBO Max offers Apple platform integration that is equal to or greater than his Amazon Prime Video. It introduces Apple's distribution and recommendation of content almost completely and without its app (except that set-top-box from Apple).
It would be absurd for HBO Max to be under this agreement. It could be let's have news about the new system, which is related to the normal opening of apps for to broadcast the video uses the upcoming WWDC 2020.