HBO wants to be Netflix even if it costs them prestige

HBO Max has yet to follow in Netflix’s footsteps with these new plans and the disaster that paying for shared passwords has brought. He just announced the switch from HBO Max to Max with news on pricing and the content it offers through its streaming platform.

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HBO Max is now Max

Last year we already learned of Warner’s intentions to merge Discovery content with HBO Max, but now we’re faced with another time and another way of understanding the platform according to the production company itself.

This new service, now called Max, will offer diverse content in the form of series and films as well as documentary content from Discovery.

Already when HBO Max was launched in Europe, the price was set at 8.99 dollars, although thanks to the offer that has been launched, many subscribers pay half for life. We will have to see where this offer is and if it will be modified in one way or another, since for the moment the announcement has only been made for the United States.

Max will offer three pricing plans in the United States. The key is that a cheaper version will come with ads, just like the ad-supported Netflix subscription.

• With ads: $9.99 per month. Two screens at the same time, 1080p resolution, 5.1 sound, no downloads.
• No ads: $15.99 per month. Two screens at the same time, 1080p resolution, 5.1 sound, with downloads (maximum 30).
• No Ads Ultimate: $19.99 per month. Four screens at the same time, 4K HDR resolution, Dolby Atmos sound, with downloads (maximum 100).

Max’s motley content

As we mentioned, Warner Bros. intentions are to turn Max into a TV offering with all kinds of content. The sayings of HBO Max and Discovery to which reality TV shows would be added in order to reach Netflix in its offer, which is not thin.

In other words, Max will go from offering high quality content with HBO Max, thanks to series like Game of Thrones, La Casa Dragon or Last of Us, to target another type of audience that appreciates the content of all kinds, like realities.

David Zaslav, executive director of Warner Bros. Discovery, boasted that the Max service will offer 110 different programs, and confirms that they are not selective, they are “content creators” and therefore the key will be in the amount of different content that they can offer

Maybe it’s all part of the doubts and uncertainties that Netflix harbors right now with moves that complicate things for it; We also do not know for sure, it will take a few months to find out if these actions taken by the platform materialize.

Ante estas dudas, Zaslav afirma que “mantener suscripciones es tan importante como sumar suscripciones”. En otras palabras, de nada sirve atraer más suscriptores con nuevas series y películas, si no puedes asegurarte de que sigan pagando cuando terminen de verlas.

Lo que queda claro es que Max viene con la intención de sustituir a Netflix en muchos de sus vértices para que sea una plataforma más suculenta para todo tipo de público. Y es que estamos ante todo un monstruo del entretenimiento que está realizando movimientos lentos, pero que parecen bien hilados sin dejarse llevar por las locuras de otras plataformas. Como dice el refrán, a río revuelto ganancia de pescadores.

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