The launch of the Xiaomi SU7 meant an entire earthquake in the car racing sector. A technological company had created its own electric car from zero, and the most shocking of all is that it was really good.
Xiaomi's strategy was completely opposed to that of another Chinese technology that also made the jump, Huawei. Instead of achieving agreements with established manufacturers, Xiaomi has designed and produced the car by itself.
Two opposite philosophies of two companies that have competed on the smartphones market for years, and which now meet face to face; It is not surprising that The sparks have already jumped.
The latest statements by Richard Yu, Executive Director of Huawei, during the opening speech of the Shenzhen Motor Show, disclosed in social networks (via Cnevpost) and raised controversy.
Richard Yu mentioned “A company from another industry which, making a single car, has obtained mass sales”. Although he did not mention Xiaomi by name, it is obvious that the description corresponds exactly to his great rival.
In this context, the following words are “spicy”, yu saying that “although their products They are not so goodThey are already sold as donuts. “Yu seems to deduce that SU7 sales are not for their quality.
Marvel RC7, the model on which Huawei's new car is probably based
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More specifically, Yu declares that this rival company ” Solid marketing and brand capacitiesSo a single product can become a supervent “;” This is how it is today, “he seemed to complain.
Yu referred to the fact that Huawei's strategy to associate with existing brands allowed him to offer a greater variety of vehicles based on the Harmonyos platform, from cheap models to the bonus.
“”Our products are better that yours in all aspects; Best quality, best experience, best performance. But we cannot sell as much as they do, not even a fraction of their sales. “”
The reaction to Richard Yu's words did not wait. Lu Weibing, president of Xiaomi, used his Weibo account to suggest that Yu had “Flow in the company” With these declarations.
Weibing defended the Xiaomi model, declaring that “The success of Xiaomi electric cars is the success of Xiaomi valuesIts commercial model and its methodology “, and that” slander is, in itself, a form of admiration. “”
This is an appointment of the Nobel Prize for Literature, Mo Yan, which was also repeated by the CEO of Xiaomi, Lei Jun, although he was subsequently eliminated in a later edition of the publication in his Weibo account.
Xiaomi SU7 Ultra
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The Xiaomi electric car is a personal project of Lei Jun, inspired by Apple, and in which the company has invested billions of dollars; But despite its success, SU7 does not yet give any advantages.
Lei Jun himself confirmed this week to investors he expects the company of electric cars Xiaomi Start being profitable during the second half of 2025. It will also be when the Xiaomi Yu7 is launched.
Meanwhile, Huawei continues to conclude agreements with very popular manufacturers in China to launch versions of their cars with Harmonyos. Therefore, Huawei has no role in its conception and development.
Sin embargo, estos coches son vendidos directamente por Huawei, y en muy poco tiempo ha conseguido ofrecer una gran variedad, con cinco marcas ya: Aito, Luxeed, Stelato, Maestro y Shangjie.
Es inevitable que estos dos grandes fabricantes chinos vuelvan a chocar en el sector de los coches eléctricos, igual que lo siguen haciendo en el de los smartphones. Los consumidores serán los grandes ganadores.
