Virtual assistants are becoming more and more important in home automation, to make your daily life easier. In the market, you can find a lot of options to make your home smarter, with Apple being one of the participants. The HomePod sale, your bet in the sector, have increased by 180% in recent months.
The HomePod, as you already know, is Apple’s alternative to compete in the marketplace with Amazon Echo, Google Home, and many other virtual assistants. A smart speaker that was launched in 2018 and is very focused on the interacting with Siri and playing music. Despite the fact that there is no unanimity that it is still a good option, its sales have grown exponentially.
Why have HomePod sales increased 180%?
To put you in the picture, the HomePod is the first smart speaker launched by Apple to bring sound to the room and the house in general. However, in the market you did not get the answer you expected, when it comes to sales. It failed to generate enough attraction from users to become a bestseller.
The main problem seems to lie in a poor product design. It was designed as a smart speaker on its own, on par with the Amazon Echo or the Google Assistant, rather than a high-quality sound player. This is what has spread from the company, where this failure in product design comes from.
What happened next? Considering a smart speaker, users opted for the much cheaper Amazon and Google options. It is convenient to remember that the Apple’s HomePod is priced at 330 $, a value much higher than its supposed competitors. Perhaps if it had been considered a high-quality, multi-functional sound reproduction product, the story would have been different.
However, the HomePod has resurfaced as the Phoenix, with a dramatic sales rebound in recent months. The Omidia company, a speaker market tracker published a report detailing the sales of the three major companies in the sector. The results are in the second quarter 2021, so it is very recent.
This table provided by Omidia shows the shipping data for each product and its market share, comparing them to last year’s values. In the case of Apple’s product, it went from 878 units sold in 2020 to 2,460 sales the same year. This leaves a percentage increase in the 180%. A spectacular figure.
It is the most successful of the three connected speakers, only Google following it with an increase of 47.8%. The Amazon Echo is the worst offender, with a decrease in sales of 31.3%.
The future of HomePod
Despite these good results, Omidia recommends Apple in develop a new product with an air of renewal continue this positive growth. The reason is that, according to experts, the smart speaker market is constantly changing and growing, so brands are implementing a lot of innovations to add value to the product.
We will see if Apple follows the advice and we will see a new HomePod very soon, given that there is no renewal since 2018 other than the HomePod Mini.
Leave a Reply