The platform’s growth is staggering, according to data from an analytics firm.
Since its creation, Apple TV+ has become one of the most important streaming platforms on the market. Apple has managed its marketing strategy perfectly giving due consideration to each of its original contents. In other words, fewer firsts but more quality.
This caused the number of Apple TV+ subscribers has tripled in the past two years
Apple TV+ subscription figures
After its heyday in 2022 and 2023, Apple TV+ has finally placed itself in the middle of the fierce battle between the most powerful competitors on the market such as Netflix, Hulu or Disney +. The number of Apple TV+ subscribers has grown exponentially, according to Antenna.
Apple TV+ has captured 11% of the ad-free streaming market during the month of May 2023. An increase of 3% compared to the same period two years ago. But it is still far behind Netflix, which dominates w ith 32% in this market segment. For its part, Disney+ has a market share of 13%.
The data collected by analytics firm Antenna is split into two: subscribers to an ad-supported service and subscribers to an ad-free service.
At this time, Apple has not yet implemented an ad-supported subscription plan. But it could be a matter of time. Some rumors circulating on the net suggest that the company with the bitten apple logo would consider introducing a new, even cheaper subscription plan – the basic subscription plan costs only 4.99 dollars – offering advertisements from time to time on the platform.
We recently learned that Apple canceled the second season of “High Desert”, but other projects on the platform continue to work like a charm. For example, the “Silo” series, which has many reasons to be a success. On the other hand, Apple has also renewed “Foundation” for a second season which will air on July 14 on Apple TV+.
