Beyond being an excellent navigation tool, Google Cards He managed to extend his usefulness beyond that. For many of us, this is the first thing we consult when we want to read opinions on a restaurant, know if it is worth paying a museum or looking for ideas for a next trip. For all these cases, the figure of Local guide It's fundamental. Without us, Google Maps would lose its value.
However, Google remains very far from recognizing the collaboration that these users have in a “disinterested” (quotes and explains it later, because it is not always).
In my case, I am the local level 8 guide, with more than 5,000 contributions, more than 3,000 subscribers and more than 25 million visualizations and So far, everything I have received from Google has been a palmadita at the back.
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Advantages program guides are absolutely demotivating
And Local guide It's a kind of influencer In the Google Maps application, but without having to tell you about your life, do any bet or learn the latest fashion dance.
A guides store is a person who moves a lot in his own city and other parts of the world and whose main objective is Share your opinions and experiences with your community.
To gamify, Google has a program based on a level that helps the rest of the users quickly recognize the most active and experienced recommenders. For them, it is assumed that there are certain advantages, such as prior access to Google functions, discounts, offers of partnersInvitations to events, among others.
In practice, after more than four years, actively participate in this community and always under my experience, I have not received any of these supposed advantages. The only thing that comes from Google is a monthly email in which they congratulate me for the progress I still have and the points I add.
I am not a local guide “for the love of art”: I have other motivations to follow
Maybe at this stage, you wonder why I continue to contribute to Google Maps if the little house they make of Mountain View is zero. In my case, my motivation is due to a strategic decision.
I am not such an active user in cards because I like to give my time to Google to continue to get rich. Google Maps is another tool for another of my professional projects linked to content creation.
Having a profile with such visibility and subscribers and being so active helps me make collaborations outside of cards with different local businesses. This is more added value, such as having a powerful profile on Instagram or knowing how to viralize in Tiktok.
I am aware that, in some cases, it could collide with the question of false criticism. But I also know that the fact that a person uses this resource as a value for their work should not be synonymous with modification of reality, although, as in all that is in life, here the ethics of who signs them comes into play.
There are many ways of Detect cards of false criticisms. I will summarize them alone in one: If your whole profile is five stars, distrust.
When you stop with a similar profile, someone who sees that he has thousands of contributions and is in the last stages of the pyramid of local levels, remember that Google pays nothingBut you may have a motivation behind to continue investing your time in this.
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