The American giant announced in its Microsoft Build 2023 an absolute revolution: Windows Copilot. It is a tool that basically embeds the Chat-GPT technology into your computer’s operating system. This way, you can ask it to do things like turn the brightness up or down, open a program, play a playlist, and more. The possibilities are limitless.
It is very similar to the chat already available on Bing. It’s all a virtual assistant but taken to another dimension that It will allow you to perform many actions much easier and faster. However, Apple does not seem to react. Or if he is, he doesn’t want to show it.
It’s better to be the best than to be the first
Even if it’s hard to admit, for the general public, macOS is a superior operating system to Windows. It’s much more optimized, it’s faster and more efficient, it has fewer bugs and, as Steve would say, “it just works”. This, yes, This novelty from Microsoft could turn the tide
Microsoft knows how to play its cards very well. Chat-GPT is the most hyped technological product of the moment. Maybe even history. Already now, being still in an initial phase, it is surprising, but its growth can and will be exponential. They brought it in a bit prematurely in my opinion, and that’s fine in the short term, but macOS might take a bite out of Windows for a while if they can’t keep it up to date as the game progresses. AI is growing.
As we have seen, what we can now ask Windows Copilot is to lower the brightness, launch an application or make changes to the system. Somewhat useful, but not groundbreaking either according. This does not interest Apple. Surely those of Cupertino go further. They’re not looking to “turn up the brightness” but rather to “open Final Cut and edit my last recorded video to look like an 80s movie”. Much more complex tasks that really save time and resources to your user.
Those of Cupertino are not interested in being the first, but in the best
It’s something that can’t be done right now, and that’s why Apple isn’t talking about it. Actually, this story repeats itself again and again. Ya hemos visto unos cuantos teléfonos plegables en el mercado, pero son demasiado caros, las pantallas muy frágiles, tienen marcas permanents por su doublez… y Apple no habla de ello, a pesar de estar trabajando en algo similar pero better de puertas para In.
Similarly, a number of virtual reality headsets have also been launched in the market, but none have managed to make it big. Apple never mentioned it, until now. Curiously, the Reality Pro are the first that, according to experts, can seduce the public. It is a pattern that repeats itself indefinitely. Those of Cupertino are not at all impulsive, and even if at first glance it seems that they are ahead of them, deep down they are not, it’s just strategy.
I really believe that Apple is working hard on the issue of artificial intelligence. They leave very subtle clues, but they keep quiet, that’s for sure. After all, Apple never tries to be the first, but the best, and that means analyzing the market before making any decisions or rushing to launch.
It is clear that artificial intelligence This is the present and the future of technology. In Cupertino they know it and they work hard at it. Without going any further, we published today that Apple is looking to hire experts in generative AI, which is the technology on which Chat-GPT is based.
It may still be a little early, but WWDC 2023 is fast approaching. We know that the great protagonist will be the famous virtual reality headset, but I’m sure there will be plenty more news to come.. Maybe a virtual assistant for Mac like the one Microsoft just announced for Windows, or maybe a Siri 2.0, which has been neglected for a while.
Anyway, it is clear that those of Cupertino are not interested in being the first, but the best. When they do things, they do them well. Of course, until then, it will be time to see how Windows users give us long teeth with all these novelties. Anyway, you know what they say: whoever laughs last, laughs the best. Apple, it’s your turn. Don’t let us down.
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