Google is already expanding its searches with answers thanks to generative AI, Apple users would be disadvantaged since they would leave Safari out of this new feature
According to the information, Google in the crosshairs of the US Department of Justice regarding an investigation for the domain he has Mountain View Company on web searches and your industry. It is inevitable to think of this last term and not think of Google. For many years, it has been natural to access a browser and use it to perform a simple search for information or images. The problem is Apple related, as Google is the default search engine in Safari. It could Preventing an AI novelty from reaching the iPhoneperform a search using AI.
Google wants iPhone users to use its services outside of Safari
In which a decision is made by the Ministry of Justice, Google wants to reduce its reliance on Safari as a search engineThe main problem is that Google pays at least $20 billion a year to become the official search engine for Safari. The American organization does not see the situation favorably because in terms of competition it is difficult for others to get involved.
Google Lens searches on iPhone via screenshots
Oddly enough, Apple is not part of the lawsuit, although they have already summoned Eddy Cue, one of Cupertino’s top executives, to appear. According to The Information, Google is slowly moving toward its goal of increasing search in its apps on iPhoneThe target is 50% by 2030.
It’s also complicated that Safari isn’t present on the iPhone since it’s pre-installed and that’s an interesting challenge for Google
Safari is the default internet browser on the iPhone.
AI-generated results reportedly not present in Safari when searching Google
Those in Mountain View have started implementing generative AI into their applications. AI Insights, Searches with AI-generated answers are now available in the US, but not in Safari. The measure is undoubtedly very aggressive, but within Google, there are plans to eradicate it. It must be taken into account that this function will be available until the end of 2024 for other countries.
Google Search with Answers Using Generative AI
Another interesting fact What does the information report leave? is hiring a former Instagram and Yahoo executive named Robby Stein. Will be in charge of the strategy to bring iPhone users to Google appsAnother of its goals will be to use generative AI to make the applications that are already part of Google “more attractive.”
AI-powered answer search is also seen in other browsers like Brave and Arc. Both are available in their mobile app version for iPhone. Will Google regret not considering Safari in searches with AI-generated answers? We will also await the next decision that the Ministry of Justice will make.
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