Steve Jobs was a festival manager like any other, and he knew how to make all of Apple's key attendees. This is something that over time all companies try to copy, but no matter how many, Steve pointed out that no one can win.
Among the best-known presentations we have is where he has shown some real help in a small jean pocket, ready for a new and slim tool. But that's it it wasn't too late Jobs showed a new device to get it out of the area
The future of laptops in the envelope
Steve knew that showing his new device directly would not make much sense, anyone would have done it, all in attendance would have taken pictures without further ado. However, by presenting it this way, all blogs, magazines and professional websites put Steve on the cover by removing the new MacBook Air from that yellow envelope
Job declared MacBook Air as "the smallest booklet in the world," stepped up to the side of the stage, pulled out a hidden Manila envelope and said: "It's so tiny that it even fits inside one of those envelopes you see floating around the office". And with a big smile, he slowly pulled the new MacBook Air from the envelope.
Apple was introduced the 2008 MacBook Air that shows the future of laptops