We all know what it looks like Apple Pricing Policy: never apply discounts. On some very specific occasions, they offered a special discount, but usually in the form of a gift card. Apple broke this golden rule on the occasion of Chinese New Year to boost iPhone sales at the Asian giant.
And Apple seeks to increase its presence in China despite the difficulties it faces. First, due to compatibility issues with Apple Intelligence. Second, due to the limitations imposed by the Chinese government on exports, and finally, due to slightly higher prices that the Chinese public is not used to paying.
iPhone 15 price cut in China to facilitate arrival of new models
In this case, the price drop is one thousand yuan, passing through eiPhone 15 from 5,999 yuan to 4,999 yuan. A drop that leaves it at a price converted into dollars of 628 dollars. This is a 20% discount. This “pre-launch” offer of the iPhone 15 is made through an online purchase medium. And that’s it Apple works with wholesalers to offer these discounts that they do not offer on their website.
In USA and other countries also perform like this. For example, on the Apple USA website, the iPhone 15 costs 959 dollars, while through Amazon, the same iPhone costs 150 dollars less. A discount also similar to that of China. And, just a few days after having the iPhone 16 Keynote, the stock warehouses must be emptied as soon as possible.
Apple iPhone 15 (128 GB) – Black
Furthermore, in the case of China, It’s really worth buying an iPhone 15since the first selling point of the iPhone 16 is about Apple Intelligence, which will be blocked in China until Apple’s AI is approved and, on top of that, they find a replacement for OpenAI, since ChatGPT is also banned in China.
This is why Apple is struggling to sell its products well, as competition from the country’s internal brands offers very competitive prices and access to domestically developed AI. In addition, by not being able to use VPNs, Google services, etc., Having an American iPhone in China is a gamble brand, operating system and hardware that does not convince many Chinese.
However, the latest data sheds light on this topic, with an increase in shipments. Specifically, They increased by more than 40% in May and 10% in June. A very clear sign that sales are increasing again, which should be reinforced with these iPhone 15 promotions and the subsequent launch of the iPhone 16.
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