2021 has been a success for the iPhone in terms of sales, and this Europe-focused study proves it again.
Apple can be very happy with iPhone sales in 2021 and a new analysis proves it again. In this case, the study was conducted in Europe, an important market for Apple but which it has never managed to conquer. According to Strategic analysisin 2021, it was close to achieving this at Samsung’s expense.
According to the report, Apple and iPhone increased their market share in Europe in 2021 by 11%, while the Korean company fell 1%. Behind Apple come important Chinese brands such as Xiaomi, Realme and OPPO, with spectacular growth figures in just one year.
The main data provided by the study of Strategic analysis:
- almost sold 230 million smartphones in Europe in 2021.
- During the the first two quarters the growth compared to 2020 was very significantwith a third quarter well below and a last quarter practically identical in terms of turnover compared to the previous year.
- the iPhone growth was 11% and Apple ended the year with 23% market share.
- Samsung retains the top spot with a market share of 29%, but experienced a decline of 1%.
- realme enters the top 5 for the first timewith a market share of 3% and a 548% growth.
the studio gives a lot of importance to the arrival of realme, the fastest growing brand in 2021 and in the history of the European market. Of course, the Chinese company has entered into force with a market share that is still low, but very pronounced growth.
realme has succeeded in becoming the fastest growing smartphone brand in the Europe sub-region.
Interesting data from the iPhone that adds to the news that we had from other studies in China or the United States. It seems that both iPhone 12 like the iPhone 13 They have done very well in the market.
Related Topics: iPhone
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