From Sensor sensor They have done some interesting research in which they analyze the download statistics for 2019 programs.
The average use of applications and in-app purchases in 2019 has been $ 100 for the first time in history. We are talking about $ 21 billion more than the average $ 79 million in 2018.
But purchases from Amazon or Uber, or other services purchased directly from the Apple App Store are excluded. What you should be good at.
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Medium Spending for an Active iPhone
Intelligence data for the Sensor tower Store shows that money in app purchases in the United States has grown 27% of all iPhone users in 2019. Growth is not as high as 36% growth between 2017 and 2018, and yet it is highly speculative.
This huge impact on the app market is mainly about the health of iOS and IPOS ecosystems in the United States, where spending is increasing at the same rate as the adoption of Apple devices.
In another year, mobile games accounted for a higher percentage of consumer spending. Games account for 54% of spending on each active device in the United States, on average $ 53.80
After the games we get the Fun category, which reaches the average at $ 8,10. On the other hand, we have the Photo and Video category ($ 6.30), the Music category ($ 6) and the Livingyle category ($ 5.70).
This is despite the strong evidence that the Windows App Store is just a phase of your business strategy that deserves to grow your efforts gradually.