Apple celebrates four events a year, pending events that supporters and fans around the world are still waiting to get new iPhones, Apple systems or MacBooks.
Throughout its event, we see people holding important Apple positions on the stage, however, there are details that, for the most part, are noteworthy: how many women actually occupy this category?
Few or not enough. The number of women entering the stage at key text Apple has always been down. In fact, until 2015, Apple invited two foreign women, that is, none of whom were employed by the company, to take the stage.
It's great that Apple recognizes the need for women at their meetings, even though it would be much better if these women were employed by Apple.
Continuing the analysis, looking at the WWDC event of 2016, women receive 7% of all talk time. The same thing happened in 2017, when about 126 minutes of the event, only 9 minutes were given to women.
This state of extreme inequality had to end. The rise of violence in our communities, the introduction of equity policies in our parliaments, the power of 8M and the visibility that millions of women around the globe are contributing to the movement, have made companies as big as Apple struggling to promote equality for your organization.
For this reason, over the years we see the stage at Apple events with female employees of a company such as: Angela Ahrendts, Kalann Drance, Dr. Sumb Desai, Ann Thai, Jennifer Bailey, Susan Prescott, Jen Folse, Stacey Lysik, Bethany Bongiorno and Cheryl Thomas.
However, there is still a way to go since, of course, the name of any of them sounds familiar to you or that there are still more men than women on the Apple platform.
Apple machismo cases
In 2016 Apple accused a group of employees of attitudes and comments they had to endure in the workplace. There are reports showing evidence of sexual jokes and even rape jokes, according to a report published in English on
The complaint also considered that women were neglected in leadership positions. Apple CEO Denise Young Smith announced this one Vox printing:
"These things are not only taken seriously, but personally. I have been overwhelmed by this … that one might have this kind of experience," adding: "The right steps have been taken."
Although as we mentioned above, 2016 was the year when Apple started to place more bets on equity, it was 2014 when they first published diversity reports the company
Apple says they have focused more on hiring more women, as well as less on other sub-sectors. They said they intended to "achieve equal pay in all the countries in which they operate."
The best position for equality (at least in terms of numbers) includes the labor force under the age of 30, of which 45% in senior positions are women, according to the company.
However, if you look at the total number of employees and female employees (only 33% are women), the numbers change: 29% of women in leadership positions and 23% in technical or technical positions.
These figures appear in a report written by Statista Company, published February 19, 2020. The report also includes data from other US technology companies. We add them to help you reach your conclusions:
- Apple: 33% of the total workforce, 29% of leaders, 23% of technical jobs
- Amazon: 42% of total staff, 27% of leaders,% of technical jobs
- Facebook: 37% of the total workforce, 33% of leadership, 23% of technical jobs
- Google: 32% of the total workforce, 26% of leadership, 23% of technical jobs
- Microsoft: 28% of the total workforce, 25% leadership, 20% technical jobs
Facebook is moving Apple towards equality, in part thanks to the position of Director of Operations headed by Sheryl Sandberg, even though the percentage of women in tech positions is the same.
On the other hand, while all the companies mentioned above are world-focused in technology, it is true that not all positions are directly related to the technology sector.
For example, Apple has a large group of retail marketers, most of whom were women. The same thing happens with Amazon, a company that offers a lot of positions that are less related to technology, if not more about customers (this may be the reason why Amazon decides not to publish details of women in office.
Looking at these statistics, we see that there are two basic indicators of how a company can make women: the percentage of women in technical or technical positions and the number of women in senior positions.
Stista says all technology companies still have a good path to go to achieve real equity. That is, even though it is in the right direction, there is still much to be done, and not only in percentages.
Top women in Apple
Despite Apple's aforementioned effort to achieve equity in its team of employees and employees and above all, on the board of directors, it's still far from true.
Currently, there are 16 people in Apple's top group, of whom only four are women: Katherine Adams, Deirdre O & # 39; Brien, Lisa Jackson and Isabel Ge Mahe.
Apple's board of directors currently has two women: Andrea Jung (President and CEO Grameen America) and Susan L Wagner (Founder of Operations and Director of BlackRock).
In recent years we have seen other female faces among Apple's top management team, including senior Angela Ahrendts senior vice president of sales from 2014 to February 2019.
The role of Ahrendts was replaced by chief of staff Deirdre O & # 39; Brien, who became senior vice president of sales and personal marketing.
We tell you a lot about the other women on the board.
Senior Vice President and General Counsel. Senior Vice President for Safety and Security
Prior to starting working for Apple, Katherine Adams already had a successful career: a partner at law firm Sidley Austin in New York, a Sandra Day O & # 39; Connor secretary to the United States Supreme Court, an attorney at the Justice Department or a member of the Honeywell general council.
Adams reports directly to Tim Cook, the company's manager. He holds the position of Apple's Senior Vice President, and the company's General Counsel of Legal and Global Security (SVP).
Isabel Ge Mahe
Deputy President and Director-General of China
Ge Mahe has worked at Apple since 2008. He was hired by then CEO and founder of the company, Steve Jobs.
Palm, the company he worked for previously, was the president of the opposition to Wireless Software Engineering. He previously served as vice president of Wireless Technologies at Apple, which oversees cellular development, Wi-Fi, Bluetooth, NFC, location and information technologies.
As Managing Director of China – the world's second largest economy – the importance of Apple's Ge Mahe cannot be underestimated. She has been executive director of Apple's regional board in Greater China since 2017 and was crowned by Fortune magazine as the 12th most powerful woman in the world that year. With a master's degree in engineering, he is also an Apple executive with a clear technological background.
Deputy President of Environment, Policy and Public Procedures
Jackson, who joined Apple in 2013, has a key role to play in Apple's efforts to reduce its impact on the environment. He is also responsible for Apple's education policy, product access and government affairs.
In 2009, he was appointed by President Barack Obama as president of the United States Environmental Protection Agency, a position he held until 2013. In this position he looked at the decision to separate greenhouse gases from polluting the earth. He is a staunch advocate of the Paris climate agreement.
Independent He made Jackson's profile in 2019. The article describes some of his achievements at Apple, such that several parts of older iPhones can be reused.
For example, ports made of unwanted gadgets contained by the iPhone Tactical Engine are being redesigned to improve the phone's environmental credentials.
The document highlights Jackson's support in his role as Tim Cook, Apple's Chief Executive Officer, and Dan Riccio, senior vice president of hardware engineering. He told The Independent that "at the top positions" Apple's team "is very sensitive that our products, as iconic and sophisticated as they are, are also very concerned that they are viewed as the best in the world."
Deirdre O & # 39; Brien
Senior Vice President of Sales + People
O & # 39; Brien has been with Apple since 1988, joining the company after graduating with an MBA from San Jose State University. He started his career at Apple by organizing production lines at the original Apple factory and was part of a team that created startups for retail and e-commerce sites.
O & # 39; Brien replaced Angela Ahrendts as head of sales for the company, but kept it focused on employees.