Over the years, Spotify has carved out a wide niche of users, both in its free and paid modality, and with the latter just broke recordssince it managed to be the first streaming music service to surpass 200 million paying users.
[Spotify es mejor que nunca en Android gracias a estas novedades creadas con Google]
Despite the fact that Spotify has a free mode, the paid subscription has key advantages, such as the ability to advance as many songs as you want regardless of the shuffle mode and, of course, completely eliminating the advertising.
In addition, it has several payment methods to share with family or couple, and even a subscription for students a little cheaper.
Spotify User Growth
The free Android
The company has just published its economic results for 2022, and in these it revealed that its number of premium users increased by 14% compared to last year, now standing at 205 million users. More than any other music streaming service.
Its total users, including the free modality, are located in 489 million peoplea growth that, however, led the company to register losses in the last quarter of 2022, more precisely 231 million dollars.
Usability improvements on Spotify
The free Android
Estas pérdidas no suponen un problema para la compañía, ya que se encuentran dentro de las forecastes —de hecho es una cifran menor a lo estimado—, haciendo que su ingreso medio por suscriptor sea de 4.55 dollars, un 3% más que el past year.
The company is going through a good period, and despite fierce competition from Amazon Music Unlimited, Tidal, Apple Music and others, Spotify knows how to stand firm and launch new features from time to time to keep its users active and enjoying a good experience.
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