The development of the iPadOS 13.4 and the advent of the new magic keyboard for the latest generations of iPad Pro have excited those, like me, to protect the iPad as the next human computer. It has only been necessary to improve the interface support and add the trackpad to that keyboard so suddenly, the iPad Pro's have been seen as far more capable terminals than they currently have.
And with those enhancements, there's come a debate that we should ignore: there are many voices that, without being misled, compare the new Pro with that Magic Keyboard that will arrive in May and Microsoft Surface Devices. An apple tablet and that variable They start from different directions and from different perspectives, but end up meeting on two very similar platforms and are set to face-to-face competition. The question is: was Microsoft originally?
Two different methods share the same category
Other media have promoted this idea, like Verge. Answers to this were endless, such as in this journal Rene Ritchie:
Posit: Something Microsoft was right about how to turn tables into traditional computer nerds.
And the iPad Pro is Apple's way of supporting that fun but lucrative market.
But Steve Jobs / Apple was right about the tables. That is why the iPad owns this market. https://t.co/xO2X7z5DNv
– Rene Ritchie (@reneritchie) March 19, 2020
The Surface Range approach started from the idea that the market needed a new type of device, which was later described as a & # 39; At a time when tablets were primarily used to consume content and seemed so basic, Microsoft organized combine the concept of laptop and tablet to the advantage of both concepts our estimation.
It was not a bad idea. Surface hasn't changed, let's say, but it has generated its sales and has become a neglected user community. In addition, the Surface range has always differentiated conformity to requirements. In Redmond, they have definitely found an exciting source of income.
The iPad, on the other hand, started out as a tablet that wanted to get better at those tasks when the iPhone didn't provide enough and the laptop contributed too much. And over the years it has proven to be a success: The iPad has been the perfect king of tablets worldwide
What has happened is that slowly, and thanks to the improvements that have been made due to user requests (interface, storage device connections, the Files app …), the iPad has changed and is able to serve the most wanted community. From the quest for that niche of users the iPad Pro was born, which has been collecting great benefits like a 120Hz screen. Not only because of the degree of its refreshment, but also because accessories such as the Apple Pencil work almost without latency. John Gruber describes it this way: It's not that Apple wants to be like Surface, it's that Apple find the right device for the days we are in. As Microsoft did with its Surface.
From those two methods we last saw two similar devices. The most surprising difference is that the Surface has a full version of Windows (starting with the traditional desktop concept to switch to something more flexible) while the iPad uses IPOS (from something mobile to using traditional system features). Windows tried to convince everyone of its Metro display, but failed when the iPad launched from iOS so that the public does not rush the learning curve too far.
If Apple ever agrees that Microsoft is right, it will have done so in recent months, and not too soon (and not a bad thing). Not over the years. The iPad has never been an attempt to win more or more tablets: the iPad has always been free and the industry, for the most part, lives right in its shadow.
More exciting for the future. Now that we have two identical devices, how will they compete? Many things will start to matter, such as the number of applications available, the functionality of the devices, their carrying capacity, their battery … Apple starts with profit due to the number of users and revenue in the market, but that's not a guarantee of anything. We'll see how it all changes in months.