Asus is a manufacturer with a somewhat unusual history of Android and that on many occasions we believed that there would be no hope in a market plagued by Chinese manufacturers. However, the Taiwanese brand has taken a certain amount of time in its programs.
We are reviewing the highlights of Asus's history on Android and how we have firmly changed their strategy to become one of the most likely manufacturers to take a big hit at the table by 2020.
Asus's story with Android is different
Each genre has its own originality, and for Asus on Android we can say it's unique. The reason is because you are one of the few manufacturers that are launching their Android directly from tablets, providing phones right there.
Asus Eepad Transformer from our partner Borja, who has been using it for over 5 years.
For many years, Asus has been one of the leading brands in markets such as PCs, being one of the leading drivers of Netbooks (those big compact computers have been in fashion for a while but have been useless). At the time of the birth of the iPad, this type of computers were taken for granted, and Asus decided to install Android in 2011 for a product that wanted to take a few good ideas for Netbook and integrate it with new features of the mobile operating system.
Asus & # 39; s first Android was different.
So the Asus Eepad Transformer, a Honeycomb 3 Android tablet, Tegra 2 dual-core 1 GHz processor, 1 GB of RAM and HD screen. A tablet that would have been the same thing for its generation if it hadn't been available installed, the keyboard which at the time turned the tablet into a small laptop.
During the early years of Android those tablets were very popular, but it wasn't the only product Asus was introducing to the market. And the nature of the product was covered by several memorable products.
In 2012 and 2013, for example, they collaborated with Google to create 7-inch Nexus tablets, possibly one of the most popular products of their time. The closest Android was succeeding on tablets thanks to products like this.
My favorite thing in Asus history, and one of the most vocal groups in Android history would be PadFone. It was a mobile that, when paired with a slot, into a tablet, and like Transformers, you could attach a keyboard. When I first saw her I was shocked, and what impresses me most is that this concept with software and software for today's cell phones can be amazing.
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It wasn’t until 2014 that Asus, despite ignoring the tablets, would start focusing on Android phones, safe betting and focusing on the mass market. Zenfone has since been operating closer to the positive relationship between technical features and pricing, with completely unbelievable software. Even then, there weren't many alternatives to platforms like HTC Sense.
One of the most curious phones of the Zenfone series is Zenfone 2, one of the few mobiles that existed at the time when Intel was trying to enter the smartphone market.
Seeing that today none of these original proposals continued in the catalog, we can say that they did not have the expected success at the sales level. What we can say is that all of these Asus efforts were real and that part of that courage still exists in 2-in-1 townships or at tables like Surface, iPad Pro or Galaxy Tab.
Asus Zenfone 2, analytics and user experience
The Asus Zenfone 2 is an Asus exhibit for these 2015. We show you all the details about this fantastic event with 4GB of RAM.
2018 and 2019: a reboot
With the advent of manufacturers such as Huawei or Xiaomi, Asus's guess didn't look very good. The only strong point was the kind of product it had was surpassed by these manufacturers, and they provided software where there was more work. This was recognized by Asus in 2017, as seen in the Economic Times.
Not that it was a bad computer, but he had to offer something else.
«We see that competition in the current market is becoming more and more fierce in the form of Chinese competitors in recent months. We see that they are very aggressive with the resources at their disposal. They are very old. If we don't focus it will be lost on them, so we have decided to change our strategy and focus more. »
From that changing point we saw a very focused Asus, with a very small catalog. It's solid too.
The Asus Zenfone 5Z was next year's Flagship device. This mobile started to stand out for products such as Xiaomi and OnePlus, which provide impressive details at a really competitive price. It was still not very good, because ZenUI was not available there yet, but they had decided a long way.
A few months later we will meet the first Asus ROG Phone, a cellphone that I have been enjoying for a while and which has become one of the most popular phones of 2018. His way gaming Not only did it contribute to better game performance, it also elevated the multimedia experience to another level.
Perhaps the most controversial point of a cellphone has been its software. It came up with Android 8 when I had to go to market with Android 9 and get Android 9 when many other phones started getting Android 10, which is why it dropped my top 3 phones of 2018.
2018 has been a year of change for Asus, and it is 2019 when we see how the brand is focused on delivering quality products. Zenfone 6 came to upgrade the 5Z capacity and completely leave ZenUI.
Asus Zenfone 6 analysis, the opportunity for high-quality photography
The Asus Zenfone 6 is a powerful, well-built cell phone with minimal commitment to photography: its rotating camera demonstrates its ingenuity. We're refreshing!
On the other hand, Asus ROG Phone 2 took all the best from the original ROG Phone and powered it, becoming one of the most critical phones of 2019.
Asus ROG Phone II analysis, which is best if you want power and battery
Asus ROG Phone II is a real beast when it comes to chewing gaming, but it's not there: we're analyzing one of the best Android. All in all.
Our ambition for 2020: Zenfone with more Android One and ROG
Asus's most important point is in the updates. It has never been a prominent producer in this, nor in its own revolution we saw disasters like updates on the first ROG phone. On the other hand, Zenfone 6 was among the first phones to get Android 10, also Zenfone 5Z. ROG Phone 2 already has its Android 10 beta and hopefully the product type behaves with those who are betting on a real ROG phone.
Moving from a customized layer to an Android cleanser is of great value, as it is one of the few manufacturers who have left their customization aside to focus on the best renewal policy. And we believe the next step should be the Asus Zenfone 7 which retains 6 features, but with Android One.
It may seem that it doesn't really matter if they already have a pure Android version, but in the same way, the introduction of Android One is an important commitment that many would consider to be an added value.
On the other hand, a ROG phone wouldn't make much sense to be an Android One, because here customization is needed to improve the gaming experience. Our only wish for this list is to start getting bigger with updates, starting with models already in the market.
I hope that 2019 has never been a surprise and that by 2020 Asus can continue this course that we are slowly loving more.