most buyers have an iPhone

The launch of the Xiaomi car marks a before and after for the technology company, which is expanding in the automotive sector. A decision that was not surprising for those who know Lei Jun, co-founder and CEO of Xiaomi, and his great admiration for Apple and Steve Jobs.

In the same way that the iPhone convinced Lei Jun that he should found Xiaomi to make smartphones, the rumors about Apple cars convinced him that he should take this step. Ironically, Lei Jun has now moved ahead of his idols and intends to continue on a path that Apple has abandoned.

The Apple car has been canceled permanently, with the Cupertino company centering its claims on the latest trends in the sector, the Generative Artificial Intelligence that we hope will have a big paper on the iPhone 16. Sin embargo, no faltan las voces que creen What Tim Cook didn’t make the right decisionand the latest Xiaomi SU7 data can prove it.

Xiaomi attracts Apple users

As Lei Jun himself shared at the Beijing Auto Show (and later on his X account), nothing less than 51.9% of first buyers of the Xiaomi SU7 are Apple users. In other words, of the more than 75,000 initial orders, nearly 39,000 came from users already present on the Apple platform. A surprising figure that makes more sense than it seems.

And, instead of being exclusive to Xiaomi or Android phones, The SU7 is also compatible with iPhone and iPad. The Apple mobile can be connected to the central touch screen, and the iPad tablets can be connected to the supports for the rear passengers, exactly the same as the official Xiaomi tablets.

Lei Jun’s message is shocking: The Xiaomi SU7 is the most user-friendly electric car for Apple users. Instead of blocking them, Xiaomi is happy to attract these users, who are looking for an alternative to switch to electric cars after Apple’s “abandonment”. Seen in this light, the success of the SU7 with Apple users is not surprising.

The first time Lei Jun confirmed that Xiaomi was developing a car, in 2021, he presented it as a product aimed at fans of the brand; and in China, there are millions of people who use Xiaomi products from waking up to going to bed, and who can now also drive a car from their brand. Since then, things have changed: Apple has abandoned its electric car concept and Xiaomi has taken measures to attract its users.

Of course, Xiaomi isn’t doing all this out of kindness. Xiaomi’s strategy with its car is very clear, offer products cheaper than the competition (even losing money on each sale) and create a user base that maintains the platform; This is exactly the same thing it does with cars, and it wouldn’t be surprising if the brand gains mobile users thanks to the SU7 and future Xiaomi models.