Time to count the bills. Apple introduced the results of its second fiscal quarter 2022 wrapped up in predictions of new records, and in Cupertino they don’t disappoint. This time, revenue reached $97,280 million, of which a net profit of $25,010 million was obtained.
The ray of light after the markets fall
The figures exceed the estimates of most analysts and represent 9% annual growth over last year. We’ve had days with tech company s tocks falling, but Apple is the one to emerge with investors’ hopes pinned on index backing.
Tim Cook hailed the results, saying Apple is “a force for good” both in the products it sells and in reducing the environmental footprint it leaves behind, insisting that it will be gone by 2030. COO Luca Maestri confirmed a new shareholder dividend of $0.27 per share, and increased its share buyback program by $90 billion. Which means there is trust.
After the Christmas stage, the iPhone goes down in percentage and again represents half of the sales compared to the total. But Be very careful with the services division which already represents 20% of what was seized in total. More than double the share of the accessories division and almost double the share of the Mac division.
Below we highlight the most important points discussed during the press conference:
- The pace of Mac adoption is skyrocketing. Half of new model buyers are switches.
- This rate improves further with the Apple Watch: two-thirds of users who buy one have never owned one before.
- There have never been so many active Apple devices.
- The only division that didn’t grow was the iPad, due to logistical issues. The result was a 2% drop in revenue.
- Apple still dares not release official guidance for the next quarter due to the uncertainty caused by COVID-19 in regions like China and the war. “Logistical difficulties make it difficult to meet consumer demand.”
- Tim Cook doesn’t dare say it either whether 2023 will mean an improvement in the logistics crisis and market volatilitysaying many factors are at play. “We will strive to deliver the best results no matter what.”
- Future growth will also be impacted by the discontinuation of sales of products and services in Russia. Yet despite these moves, sales growth in Europe has been “good”.
- Macs will continue to have long shipping times due to chip shortages and the logistical crisis. They hope the issue will be resolved over time, but it won’t be soon.
Picture | Stock Birken