There are many users who share their video streaming service accounts, not only Netflix but also HBO and Disney Plus mainly. Netflix is aware that many of its users share accounts among several friends. In this way, by paying the subscription which allows up to 4 devices, the Premium ones, instead of paying 15.99 dollars each, they pay 4 dollars per month. But it seems that now the time has come to end this practice.
According to the guys at The Streamable, Netflix has started to implement a measure against this use, a measure which for now only it is available in the United States.
Some Netflix subscribers who use a shared account see a message on their TV screen, like the one in the image above, informing them that do not live with the person who owns the account when accessing the app
If you don’t live with the owner of this account, you must have your own account to continue viewing it.
In addition to this message, invite users to verify your account using the verification code by e-mail or SMS. It also offers the possibility of inviting to register on the platform with a free period of 30 days.
The Streamable contacted Netflix who said this method is designed to help ensure that people who use Netflix accounts are allowed to do so. It is not known what method Netflix uses, whether it is the IP address or any other.
At the moment, this message only display on smart TVs or devices that allow you to install video streaming applications. Over time, this measure will likely also apply to mobile devices and tablets as well as to computers.