Apple has shown high expectations for its streaming platform Apple TV +, even before its release. In addition to the new programs, their first award nominations this year, it was possible to find out a new signature by the company. He has years of experience with Warner Bros and Universal.
According to a post shared by Deadline, Apple TV + has added to its ranks JP Richards, an executive with extensive experience at Warner Bros. and who He will now be responsible for the film marketing strategy for Apple TV +.
Apple TV + strengthens its marketing department with a major acquisition
Richards is expected to help lead the marketing of the list of original films, which Apple is increasingly betting on. And it is this experience, he does not miss it. During his six years in the marketing department, Richards supervised the campañas of Wonder Woman, Aquaman, Joker, A Star is Born, IT Chapter 1 and 2, They Won’t Get Old, The Lego Movies, The Conjuring Series, Creed y Creed 2.
While in his previous experience at Universal, created digital campaigns for The Bourne Identity, Fast & Furious and Despicable Me franchises, Among other films.
At Apple, Richards will report to video marketing manager Chris Van Amburg. And without a doubt, Richards is a notable employee for Apple TV + with a long career in marketing that reaches just as the service begins to develop its library of original films, in addition to television programs.
Since the launch of Apple TV +, Apple has shown an interest in making this service a benchmark and for that it has not hesitated to surround itself with the best talents, or to offer the best alternatives to its subscribers. Barely yesterday Apple TV + has announced a new extension of the TV + free trial for an additional six months.
