Apple has published its financial results of the last quarter of the year 2024 (2025 first financial quarter), the strongest of all, and beats income files, but they are not all joys because the iPhone loses to new field.
Apple beaten (again) all the historic files of the company with impressive financial results: $ 124.3 billion in income, 4% more than the previous yearWith net profit in this quarter of $ 33.9 billion. There are many categories within Apple that increases their income figures: IPAD revenues increased by $ 7,020 million in the year before $ 8,088 million last year; Mac's revenues increased to $ 8,987 million (7,780 million the previous year); Services, an increasingly important sector for Apple, continued its positive growth sequence. The 26.34 billion dollars in the first quarter of 2025 improved considerably the 23.12 billion dollars recorded the previous year.
The iPhone does not stop convincing?
However, if we talk about the iPhone, the news is not bad, but they are not as good as in the rest of the categories. IPhone income reached $ 69,100 million, A little below 69.7 billion dollars in the first quarter of 2024. These are still extremely important figures, which They assume more than 55% of the total business incomeBut they reflect that new iPhone models are not as well accepted by users as the rest of the products. And it is that its great novelty of the year, Apple Intelligence, is not yet available in the vast majority of countries in the world. If I have an iPhone “which does the same as last year”, why will I change it, or why I will pay more for him than for another previous model.
Another possible cause is that Apple earns less money per unit sold. The company has not indicated how many units have sold, so it could be sold very well, but Users opt for cheaper models, not for the most expensiveSo the income figure could be lower even if they are also sold. This year, the iPhone 16 experienced a very good renewal that placed them at the top of the iPhone 16 Pro and Pro Max, with some differences in the camera, but without as many differences than other years, and Many users can opt for these models, which are also available in more daring and colorful designs.
Waiting for Apple Intelligence
We are about to see the beginnings of Apple Intelligence in Europe, and perhaps this could be a significant repulsion in iPhone sales in the coming quarters. Let us remember that Only the iPhone 15 Pro and Pro Max and all iPhone 16 models are compatible with Apple Artificial IntelligenceAnd the iPhone 15 Pro are no longer in the Apple catalog, so if someone wants to use Apple Intelligence, it will have to buy the latest models.
