Whenever an operating system introduces a new function, it is in the hands of the users whether it is a success or a failure. The new feature to prevent app tracking in the latest iOS version currently available, iOS 14.5 has been demonstrated to be a success according to the Flurry boys.
According to this company, the transparency feature of iOS 14.5 application tracking has been very well received by users all over the world
Unsurprisingly, in the United States, where the mobile market share is equally split between iOS and Android, the percentage of users who does not allow apps to track your movements is 95%.
At the moment, it seems that users are increasingly aware that using free apps and / or services has an associated cost linked to our privacy, a change for the better, at least for users, but not for companies like Facebook and Google.
Facebook has been expressing its discomfort about this for several months, saying that small businesses will be the most affected by this new function, since they will not be able to focus more precisely on their advertising campaigns
Flurry Analytics, a Verizon Media company, is used in over one million mobile apps and provides information on over 2 billion of mobile devices per month. However, to know the official figures, it will be necessary to wait for WWDC 2021, in which Apple will probably announce how the adoption of this new function has been among its customers.
