Curertino's company made a series of changes to the rules of its App Store yesterday. In addition to forcing developers to use the iOS 13 SDK, there was a small but significant change to one of the standards which controls notifications. This change has led some to falsely claim that Apple will allow it spam notifications.
When we politely review a new standard, the actual situation is quite different.
Promotions on notifications: with permission and can be restored
4.5.4 Push notifications may not be mandatory in the application and should not be used to send sensitive or confidential personal information. Push notifications should not be used for marketing or direct marketing purposes, unless customers have clearly chosen to receive them in the app's UI-enabled language, in addition to providing a path to your app so that the user can retrieve these messages. Abusing these services may result in the termination of your rights.
The terms used in this App Store law do not leave room for doubt. Push notifications cannot be used as a way to improve your app or service. Unless you're a user give your consent with the app itself and they also have a way to withdraw it. Preferably, this gives the user more power against other apps that have taken advantage of the notification.
Among them, there are Domino & # 39; s Pizza apps, Amazon and even Apple itself. In the past, the company has received criticism Search for apps like Apple Music or Apple TV + among your users using notifications. Personally, I've received notifications of this kind through Cabise, so I end up squeezing all the notifications.
The result of the implementation of this new policy should benefit the end users. Provide greater clarity for notifications and promotions how to empower you to the user, to improve the user experience.
Apple wouldn't approve spam notifications
Updating this app store rule didn't prevent other journalists from claiming that Apple turned on the shutdown spam notifications. One of them has been Tom Warren, of American Medi The Verge. Warren says with this decision, Apple can approve promotional notices out of control Just as the company has done in the not too distant past.
Apple now lets the devs spam you with annoying notifications as Apple does to promote its services https://t.co/dVoxZDc4oM
– Tom Warren (@tomwarren) March 4, 2020
However, and as we have seen, Warren is not saying that Apple was not the only one to make it to its apps. If there is something this change in the rules should reach, it is a greater control by the user. The simple request to be able to send this type of notification certainly results in low acceptance by users.
The time when Apple is unknown start using this new policy notifications. It is highly likely that developers will have to adapt their apps in the coming weeks if they want to use this tool.
