They say Elon Musk is killing Twitter. The social network once full of jokes, knowledge and a lot of bile is now a city on fire that at any moment seems to want to collapse. AND, in the meantime, an alternative is looming on the horizon: BlueSky, created by Jack Dorseyco-founder of Twitter who, after 15 years in office, stepped down as CEO in 2021 and sought a new home.
It’s normal: Twitter limits all possible functions to allow you to pay, Tweetdeck becomes chargeable, META launches its alternative,… everyone wants their share of the cake. The most popular alternative is Mastodon, the social network in which Applesfera has a profile. However, it is still not a full-fledged substitute for what Twitter used to offer and offered as a social network. It’s BlueSky and these are the reasons why we think it can be the official Twitter replacement.
Bluesky is 50% Twitter
BlueSky was not born out of thin air: Jack Dorsey was considered by MIT to be one of the most innovative people on the planet., has spent decades developing projects with open source software, has worked on political causes on the Democratic side, and is a well-known company on Wall Street. Prior to BluSky, Dorsey founded Square, a payment system that connects any iPhone to another and allows payments to be made. The Bizum of the last decade, nothing less.
Twitter is hanging by a thread, too much money is invested in it. But for many users, the social network of the bird has changed so much that it is no longer worth continuing in this boat. And Jack Dorsey has always criticized the attitude of Elon Musk. And that, in the past, they were good friends. Apparently, the desires of the former clashed with those of the latter, as Dorsey went so far as to suggest that it would have been better to give Twitter a knockout blow rather than continue to fuel this erratic buying.
Opt-in/opt-out moderation rules
Known in the language of marketing, these moderation rules require BlueSky to have a rein forced consent system. That is, you cannot receive messages from anyone, but from those whom you have accepted. They also cannot put you on a list without your permission.
No need to create a user account
BlueSky officials point out that their system is decentralized. A self-certification protocol takes care of validating the authorship of the content. That is to say, we are talking about a board where everyone connects from federated serverswith its own internal rules and policies, without depending on a single monolithic system.
This ensures more freedom and less censorship, where data does not reside centrally via the “client-server” model, but rather has a more robust and reliable architecture, because if one server is compromised, another is free from this issue .
How to register and use BlueSky on iPhone
Signing up for BlueSky is as easy as logging into Bluesky. It is currently still in beta phase, that is, it is not fully open to the public, but You can enter your email to register and receive the invitation.
If you have already had access to the invitation code, you will only have to write it in a second step, enter your email and your password, confirm your date of birth and that’s it, you can now enter BlueSky. After three years of desktop service, the App Store app is available through this link.
Best of all, or perhaps the key to its future success, BluSky has a certain Twitter-like aesthetic: a blue sky instead of a blue bird, a clean icon layout, weights and fonts. minimal serifs. that will be familiar to you, with recognizable elements and characteristics of Twitterwhich will make the migration much smoother for those who have been using Twitter as their main social network for many years — or even more than fourteen, as I am.
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