Author Geoffrey Cain wrote an exciting book entitled Samsung Rising where he interviewed staff and numerous Samsung officials.
In it, news of Samsung's growth as a company is being told, but there are also anecdotes and phrases that want to know how to surprise you.
For example, a Samsung official stated that at that time the South Korean company had only one goal in mind: beat Apple.
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Interesting anecdotes are in the book Rising Samsung
Among the most important ornaments of this book, we find a surprising fact. It turns out that Samsung, according to the author, has brought several trucks full of apples so that its employees can be productive near their coffee during their breaks. They were motivated to literally bite Apple in the middle of a battle with Carlertino's company.
An anonymous Samsung official said the following:
“We had one goal: to beat Apple. I don't care. ”
Geoffrey Kain explains in detail how Samsung's top executives were tired of seeing how the rich and famous had a smartphone from Apple arokeemy, and decided to treat it for that matter. Ellen was one of the first celebrities to sign a contract with Samsung
"The strange fact is that they had to train Ellen, an iPhone user, on how to use Glass."
The Samsung Rising Book is available on Amazon via $ 13.98 in its kind and $ 19.24 in its hardcover version, if you liked its way and are curious to know more anecdotes from Samsung and their staff. It's full of funny and funny stories, highly recommended.