Apple's dominance among young Spaniards is undeniable. We've seen it with AirPods, and of course, it's happening with the iPhone too. ANDIt's not just about showing off your phone or carrying the apple at the back. Gen Z has reason to prefer iOS over Android, and the numbers prove it. A Canalys report reveals that 49% of Spaniards under 25 would choose the iPhone as the next smartphone, well ahead of Samsung and Xiaomi, which tied with 20% each.
What is behind these figures? Why are young people willing to make the financial effort to buy an iPhone? The answer goes beyond marketing: It was a combination of practical, social and economic factors that made the iPhone much more than just a smartphone.
The numbers don't lie: Apple's preference among young people
The data is revealing: while Apple only represents 11% market share in USAbehind Xiaomi (34%) and Samsung (28%), its desire among young people is much stronger. 49% of those under 25 and 44% of those aged 25 to 34 would choose an iPhone as their next device.
The million dollar question is: what makes Spanish Generation Z so convinced? On the one hand, there is reliability: iPhones retain their performance years after purchase. It's not uncommon to see models from four or five years ago working perfectly. Then there's resale value: a two-year-old iPhone can sell for 60 to 70 percent of its original price, which is unthinkable in the Android world.
Finally, the ecosystem and its social importance: AirDrop, FaceTime… “I'll send it to you via AirDrop” is one of the most repeated phrases. The same goes for sharing photos on iCloud or greeting people with iMessage animations. It's all part of your daily routine.
A victory beyond the material
Apple played its cards masterfully. Its range of products allows you to find something for all budgets. And if, encourage second-hand buying. In fact, Gen Z prefers (or has no other option) to buy a refurbished iPhone. Canalys data confirms this: For every 100 iPhones in USA, 80 AirPods are sold48 Apple Watch, 35 iPad and 7 Mac The strength of the ecosystem is more than demonstrated.
Should Apple be concerned about this trend? Apple knows this and allows it: as long as you're in its ecosystem, you'll end up generating revenue through services like iCloud+, Apple Music, Apple TV+, and the App Store. The company has changed its business model: He no longer just sells equipment, he sells a complete experience (and its services). Apple's services revenue reached all-time highs in 2024, even surpassing the combined sales of Macs and iPads.
Price has always been an obstacle that kept Apple from wanting to have. But with such durable devices, Nowadays, you can have an entire iPhone for around 500 dollars. From the upcoming iPhone SE 4, to previous models like the iPhone 15 or iPhone 13. Each device has its audience, and they all share the same DNA: the iOS experience and seamless integration with other devices Apple.
Apple iPhone 13 (128 GB) – at midnight
*Some prices may have changed since the last review
The reality is that the competition is struggling. It's not just about making good phones (there are those, and there are many of them). It's just that Apple has achieved something more valuable: generational loyalty. The data shows that five out of six iPhone users will repeat brand on their next purchase, well above Samsung (two-thirds loyalty) and Xiaomi (50% loyalty).
While Android manufacturers compete on specs and pricing, Apple created something more sustainable: a social and digital experience that Generation Z considers essential. It's not just a phone, it's your connection to your social world, and that seems invaluable
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