It’s official now. One of the largest manufacturers of sports watches and activity bands on the market has a new owner. Fitbit is already legally owned by Google.
In November 2019, Google announced the purchase of Fitbit for $ 2.1 billion, but until today, fourteen months later, there had been no completed the acquisition. Rick Osterloh, senior vice president of devices and services at Google, announced the deal. The absorption is already complete.
Fitbit “Made by Google”
The acquisition of Fitbit is Google’s best bet to fully enter the health and wellness devices market following the acquisition of Fossil’s Wear OS watchmaking department. Fitbit has been in the market for over 10 years, successfully selling 100 million devices and reaching 28 million active users globally.
Google points out that Fitbit acquisition was made by devices, and not because of your customer data. Fitbit will maintain strict privacy and security guidelines and that Google will not use Fibit data to display advertisements.
When Google announced the purchase of Fitbit, it signaled that the acquisition needed to improve Wear OS with its partners. In today’s statement, they report that the union of Google and Fitbit will generate mmore competition and make the next generation of devices better and more affordable.
Fitbit renewed its line of devices a few months ago with the launch of the new Fitbit Sense, Verse 3 and Inspire 2, so the first sports device is not expected until the end of the year. Google fitbit.
Via | Google
