The automotive industry grows, evolves and moves very quickly. Yes, it is clear that a large part of this has the expansion that electric vehicles have. But everything would not be equipment (I understand the mechanics of the cars), Since the software also has a lot to say. Not only in terms of functions, such as the arrival of Gemini to Android Auto, but also in commercial terms. There, Stellantis enters.
This conglomerate of brands (where there are brands such as Peugeot, Citroën or Alfa Romeo) announced a ambitious plan a few years ago with which he planned to penetrate 20,000 million dollars more per year. He had Amazon as one of his main partners and the objective was to offer the services or subscriptions of drivers and passengers. Now we know that this plan, as such, has fallen And Stellaris has a new partner: Google.
A helmet turns to Android Automotive
As we have advanced above, the plan that Stelllantis had was economically very ambitious. Presented in the last 2021, the intention of this conglomerate was to have 34 million connected vehicles for 2030. With this, beyond obtaining advantages with the sale of vehicles themselves, the idea of the conglomerate was to have an alternative and very juicy source of income thanks to the sale of products and software in the car.
Stellantis offered at some point a clear intention to move forward with this project, even displaying advertisements on the Infontiveminto screen of its vehicles. However, as explained by the Reuters media, This plan between Amazon and Stellantis touched an endAlthough the car conglomerate will continue to use the Amazon cloud service as a platform for its vehicles, as well as Alexa.
The plan was to adapt the services offered by the vehicle Depending on the interests or behavior of users. There is Amazon, the company chosen by Stellantis to develop a system called Stla Smartcockpit. This was going to be part of a larger “smart cabin” system in which other companies such as BMW, Foxconn and Waymo were also going to participate.
Now, as the aforementioned support explains, this intelligent cabin system is still in progress. The difference is that there is a change of partners: The one chosen to help with this smart cabin concept in the car is Android Automotive, the Google operating system. We can already find this in a good number and it is clear that it will be easier to find a vehicle with the Californian corporate system.
What we have to see is how and how long it takes for the conglomerate to start launching vehicles with this system. Given their current vehicle manufacturing figures, it is clear that This 2025 is a crucial year for Stellantis. Everything is at stake.
Image | Composition with the image of Fiat and Google
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