TCL landed in Europe, first with its televisions and then with its smartphones, and within a few years, the Chinese company has made its way to the Spanish market thanks to its good devices and contained prices, so much so that it has become the fifth best-selling manufacturer in Europe.
[Nuevos TCL 30, 30+, 30 5G, 30E y 30SE: características y precio de los 5 modelos]
Gradually and unnoticed, the company slipped into the top 5 in sales in our country throughout the last third quarter of the year, with a market share of 4% and annual growth of 24%. .
Throughout this year 2022, the Chinese firm has made some interesting launches in our country, and these are the ones that have led many users to opt for a brand that is not exactly one of the traditional ones in our market.
TCL imposes itself on the market
TCL has made some interesting launches this year in the mobile segment, and its strategy has been to launch a good series of devices to present users with many options in various price ranges. In fact, the brand presented five models of TCL 30 at once.
After that, he unveiled the TCL 30E, which would be the latest member of this family of devices that have in common having a price adjusted to what it offers and which is able to compete with alternatives from other manufacturers.
We also saw a launch aimed at the more professional segment, such as the TCL Stylus 5G, which has the latest connectivity, plus a built-in stylus it can bring a lot to users who work with mobile phones.
Although, if you work with the tablet, the company also has some alternatives that it presented at the beginning of the year and which earned it a fairly generous catalog in this regard.
A large part of the Chinese company’s mobiles are characterized by a MediaTek processor, not all of them with 5G connectivity, as well as a fairly generous battery, which It is usually around 4000 or 5000 mAh and this gives them a good autonomy.
So far, we haven’t seen TCL throwing the house out the window with a high-end mobile that it can place on the throne of its catalog, but it’s possible the firm’s future is heading there- down.
At present, the company is expanding in Europe thanks to its mid-range and entry-level range, which has joined many other brands attacking this segment to try to get his piece of the pie bigger, which he seems to be realizing.
