Apple’s most criticized policies are about to change!
According to the European Commission’s industry chief, Thierry Breton, Europe is completely revamping its digital space to better protect citizens and improve innovation for new businesses in the European Union. The way to comply with this premise is from the entry into force of The Digital Markets Act (DMA) came into force in May 2023and to which Apple is subject.
The Digital Markets Act defines what is called the “gatekeepers” as a large online platform and they are the ones who must apply the principles and articles established in this Regulation. And although from their discussion it was clear that Apple would enter the list, it was only a few days ago that the Cupertino company confirmed that it was subject to the new rules, like Apple. other major companies in the sector such as Google, Amazon, Meta/Facebook, Microsoft and ByteDance.
Apple will have to make major changes in the EU
The objective of the Digital Markets Law is to make said platforms fairer vis-à-vis competing services. Failure to comply with WFD rules could trigger an EU investigation, which could lead to structural reviews and fines.
In general, the general requirements that the Digital Markets Law must comply with
SO, Apple will have to allow users to install third-party apps or app stores without having to go through the App Store. Of course, to make these alternatives safe for users, Apple may create certain rules about what apps can and cannot do. These third-party apps will not be able to bypass the current iOS permissions system.
It also establishes that Apple can’t force developers to use their own payment services
Bitten apple too should make using Siri more flexible in favor of an alternative voice assistant. As well as be careful how you highlight your own services over those of your rivalsas Spotify has so many times denounced what is happening with Apple Music.
The next step in the implementation of the law will be taken when the EU confirms the companies’ guardianship status and announces the confirmation by September 6, 2023. After that, companies have six months to comply with DMA rules.
