If you were waiting for Apple to launch its electric car to change cars, I’m sorry to tell you that you can now start looking for another brand because Tim Cook has decided that Project Titan, Apple’s electric car project, ceases to exist.
For years we’ve been talking about Apple’s so-called electric car, with autonomous driving and superior technology that would leave Tesla in its infancy. Comings and goings, manager changes, entire teams of workers leaving the project… and finally, it died. According to Bloomberg, the more than 2,000 workers who worked on this ambitious project will have to find another work team within Apple, or even outside.
Apple’s adventure in the automobile market has always been considered too risky within this industry. A very saturated market, in which Apple has no experience and with many questions to resolve. The doubts that always existed in Project Titan were perfectly reflected in the comings and goings of its manager, Doug Field.who started in the project originally, to go to Tesla in 2013, return again to Apple in 2018 and leave, this time to Ford, in 2021.
🫡 🚬 https://t.co/f5wn0y95gx
– Elon Musk (@elonmusk) February 27, 2024
Who hasn’t lost Elon Musk hasn’t responded to this news in a minuteCEO of Tesla, who wrote on his social network our car if we want something similar to an Apple Car.